Amari Systems Operated by TB Services ABN: 89 923 597 735 Website: Amarireviews.com Effective Date: 29 August 2026
1. ABOUT THIS PRIVACY POLICY
Amari Systems, operated by TB Services ("Amari Systems", "we", "us" or "our"), respects your privacy and is committed to protecting personal information.
This Privacy Policy explains how we collect, use, disclose, store and protect personal information when you:
visit Amarireviews.com;
contact us;
purchase or use our services;
create or access an account;
communicate with us;
interact with our forms, chatbots or booking systems;
interact with an AI receptionist operated through our services; or
otherwise interact with Amari Systems.
This Privacy Policy applies to individuals located in Australia and, where applicable, individuals located outside Australia who use our services.
Our services may involve processing information on behalf of business customers. Where we process personal information on behalf of a customer, that customer may also have their own privacy obligations and privacy policy.
2. WHO WE ARE
Business: Amari Systems Legal/Trading Entity: TB Services ABN: 89 923 597 735 Business Location: Gledswood Hills, NSW, Australia Website: Amarireviews.com Privacy Contact:[email protected] Privacy Officer: Business Owner, Thomas Brown
If you have a question, concern or request relating to your personal information, you can contact us using the details above.
3. INFORMATION WE COLLECT
Depending on how you interact with us, we may collect different types of personal information.
This may include:
Identity information
full name;
business name;
job title or role;
ABN or business registration information; and
information you provide when communicating with us.
Contact information
email address;
telephone number;
business address;
postal address; and
other contact details you provide.
Account information
Where you create an account, we may collect:
username;
account details;
login information;
account preferences;
subscription information; and
information relating to your use of our services.
We do not intend to store your passwords in plain text.
Payment information
We use third-party payment providers, including Stripe, to process payments.
We generally do not directly store your complete credit or debit card details.
Payment providers may collect and process payment information in accordance with their own privacy policies and terms.
4. INFORMATION PROVIDED THROUGH FORMS
We may collect personal information through:
contact forms;
lead forms;
quote forms;
booking forms;
calendar forms;
enquiry forms;
surveys;
chatbot interactions; and
other forms available through our website or services.
Information collected may include your name, email address, phone number, business information, enquiry details and any other information you voluntarily provide.
5. CRM AND CUSTOMER INFORMATION
We use customer relationship management ("CRM") systems, including GoHighLevel, to manage customer and lead information.
Depending on the services you use, information stored in our CRM systems may include:
names;
phone numbers;
email addresses;
business information;
enquiries;
communications;
appointment information;
notes;
lead information;
customer preferences;
subscription information; and
other information necessary to provide our services.
We may also process personal information belonging to your customers or leads where you use our systems to manage your business communications.
6. INFORMATION WE PROCESS ON BEHALF OF CUSTOMERS
Some of our services allow our business customers to upload, import or collect information relating to their own customers, leads or contacts.
For example, a customer may use our systems to:
upload customer lists;
store customer contact information;
send review requests;
send appointment reminders;
manage leads;
manage customer communications;
operate an AI receptionist; or
manage CRM information.
In these circumstances, Amari Systems may process personal information on behalf of our business customer.
The relevant business customer may remain responsible for determining why the information is collected and how it should be used.
Customers using our services are responsible for ensuring that they have an appropriate legal basis and any necessary permissions or consents to collect, upload and use personal information through our services.
7. AI RECEPTIONIST AND TELEPHONE INFORMATION
Some of our services use AI-powered telephone receptionists.
When a person calls an AI receptionist operated through our services, we may collect and process information including:
caller name;
telephone number;
call date and time;
call duration;
call recording;
call transcription;
information provided during the call;
appointment information;
enquiry information; and
other information voluntarily provided by the caller.
AI receptionists are designed to identify themselves as AI.
Where applicable, callers will also be informed that the call is being recorded.
8. CALL RECORDINGS AND TRANSCRIPTS
Depending on the service being used, telephone calls may be recorded and transcribed.
Call recordings and transcripts are generally retained for approximately six (6) months, unless a longer retention period is required for legal, security, dispute-resolution or other legitimate purposes.
After the applicable retention period, recordings and transcripts may be securely deleted or anonymised.
Customers using our AI receptionist services are responsible for ensuring that their use of call recording and transcription complies with applicable laws and regulations.
This may include providing appropriate notices and obtaining consent where required.
9. SENSITIVE INFORMATION
Our systems may unintentionally receive information that could be considered sensitive information under applicable privacy laws.
We do not intentionally request sensitive personal information unless it is necessary to provide a particular service.
You should not provide sensitive personal information through our website, forms, chatbots or AI systems unless specifically requested or required for the service.
Where sensitive information is received, we will handle it in accordance with applicable privacy laws and our reasonable security procedures.
10. GOOGLE BUSINESS PROFILE AND GOOGLE REVIEWS
Some of our services integrate with Google Business Profile and other Google services.
Where you authorise us to provide these services, we may access or process information relating to your Google Business Profile.
This may include:
business profile information;
business details;
reviews;
review information;
customer interactions;
business performance information; and
information made available through authorised Google integrations.
Where customers provide access to Google services, access should generally be provided through Google's authorisation mechanisms rather than by giving Amari Systems your Google password.
We do not intentionally request or store your Google account password.
Information obtained through Google services may be subject to Google's own terms and privacy practices.
11. GOOGLE REVIEWS AND REVIEW REQUESTS
Our services may assist businesses in requesting reviews from their customers.
Depending on the configuration of the service, we may process customer information such as:
customer name;
phone number;
email address;
review status;
review information; and
communication history.
Review requests may be sent by SMS or email.
Businesses using our review automation services are responsible for ensuring that the information they provide to us is collected and used lawfully.
12. SMS AND EMAIL COMMUNICATIONS
Our systems may send SMS messages and emails on behalf of customers.
These communications may include:
appointment confirmations;
reminders;
review requests;
follow-ups;
enquiries;
marketing communications;
customer service communications; and
other business communications.
Where Amari Systems sends communications on behalf of a customer, the customer remains responsible for ensuring that the communications comply with applicable laws, including applicable spam and telecommunications requirements.
13. CHATBOTS AND AI FEATURES
Our website and services may use chatbots and other AI-powered features.
Information you provide through these systems may be processed by Amari Systems and/or third-party technology providers used to operate the relevant service.
AI systems may process information to:
respond to enquiries;
provide customer support;
capture leads;
answer questions;
assist with bookings;
improve workflows; and
provide other requested services.
You should avoid providing unnecessary sensitive personal information through AI systems.
14. HOW WE USE PERSONAL INFORMATION
We may use personal information for purposes including:
providing our services;
setting up customer accounts;
processing payments;
managing subscriptions;
providing customer support;
communicating with customers;
responding to enquiries;
managing bookings;
operating CRM systems;
providing AI receptionist services;
processing Google Business Profile information;
managing review automation;
sending requested communications;
improving our services;
maintaining security;
preventing fraud or misuse;
complying with legal obligations;
resolving disputes; and
marketing our own services where legally permitted.
15. MARKETING
We may use your contact information to communicate with you about our services, offers, updates and other information where permitted by law.
You may opt out of marketing communications by:
using the unsubscribe mechanism provided in an email;
replying to an applicable SMS with the available opt-out instructions; or
We may still send non-marketing communications where necessary, such as account notices, payment notices, security notifications or important service information.
16. HOW WE COLLECT INFORMATION
We may collect personal information:
directly from you;
through website forms;
through our CRM;
through telephone calls;
through AI receptionists;
through chatbots;
through booking systems;
through Google services;
through customer-provided databases;
through communications with us;
through third-party integrations; and
through your use of our services.
We may also receive information from service providers who assist us in delivering our services.
17. AUTOMATICALLY COLLECTED INFORMATION
When you visit our website, certain technical or usage information may be collected automatically by our website, hosting provider or third-party services.
This may include information such as:
pages visited;
interactions with the website;
referring pages;
approximate usage information;
browser or device information where provided by the applicable service; and
general website activity.
At present, we do not intentionally collect IP addresses as part of our direct customer data collection.
Third-party services used on our website may nevertheless collect technical information according to their own practices.
18. COOKIES
Our website does not currently intentionally use cookies for advertising or remarketing.
Certain third-party services, website infrastructure or embedded technologies may nevertheless use cookies or similar technologies.
Where required by law, we will provide appropriate notices or consent mechanisms relating to cookies and similar technologies.
19. WEBSITE ANALYTICS
We may use analytics and similar technologies to understand how visitors interact with our website.
This may include information about:
pages visited;
interactions;
navigation;
traffic sources;
general website usage; and
other aggregated or technical information.
Analytics providers may collect information independently in accordance with their own privacy policies.
20. THIRD-PARTY SERVICE PROVIDERS
We use third-party providers to help operate our business and deliver our services.
These may include:
GoHighLevel;
Stripe;
Google;
Twilio;
Retell;
OpenAI;
Meta;
Microsoft;
Zapier;
Make;
Calendly; and
other technology, hosting, communication, payment and software providers.
The specific providers involved may vary depending on the services you purchase.
These providers may process personal information on our behalf or as independent service providers.
21. OVERSEAS DISCLOSURE AND STORAGE
Some of our third-party service providers may store or process information outside Australia.
This may include cloud infrastructure, software providers, AI providers, telecommunications providers and other technology providers.
As a result, your personal information may be transferred to or accessible from countries outside Australia.
Where reasonably practicable, we take steps to select reputable providers and implement appropriate contractual, technical and organisational safeguards.
However, overseas providers operate under the laws applicable to their own jurisdictions.
22. AI AND THIRD-PARTY PROCESSING
Some information processed through our services may be processed by third-party artificial intelligence providers.
For example, AI providers may process information to:
generate responses;
transcribe calls;
interpret conversations;
operate AI receptionists;
process instructions;
automate business workflows; or
provide other AI functionality.
The use of third-party AI services means information may be transmitted to the relevant provider to perform the requested service.
We aim to use reputable providers and configure services in a manner appropriate to the services being provided.
23. PAYMENT INFORMATION
Payments are processed using third-party payment providers such as Stripe.
We do not generally store complete payment card details on our own systems.
Stripe and other payment providers may collect information required to process payments, prevent fraud and comply with financial and legal obligations.
Your use of payment services may also be subject to the relevant provider's privacy policy and terms.
24. DATA SECURITY
We take reasonable steps to protect personal information from:
misuse;
interference;
loss;
unauthorised access;
modification; and
disclosure.
Security measures may include:
access controls;
account authentication;
third-party security controls;
restricted access to customer information;
secure software platforms; and
other reasonable technical and organisational measures.
However, no online system can be guaranteed to be completely secure.
You acknowledge that transmission and storage of information online carries some inherent risk.
25. DATA BREACHES
If we become aware of a data breach involving personal information, we will assess and respond to the incident in accordance with applicable Australian privacy laws.
Where legally required, we will notify affected individuals and/or the relevant regulator.
We may also take reasonable steps to contain, investigate and remediate the incident.
26. DATA RETENTION
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, or where required by law.
Our general retention practices may include:
Customer account information: retained while your account is active and for a reasonable period afterwards.
Billing and transaction information: retained for the period required by applicable taxation, accounting and legal requirements.
Call recordings and transcripts: approximately six months, unless a longer period is reasonably required.
CRM and lead information: retained while necessary to provide the applicable services and for a reasonable period afterwards.
Marketing information: retained until you unsubscribe or the information is no longer reasonably required.
When information is no longer required, we may delete, destroy or anonymise it.
27. ACCOUNT CANCELLATION AND DATA DELETION
When a customer's subscription is cancelled, access to applicable systems may be removed.
In accordance with our Terms & Conditions, accounts may be permanently deleted approximately 30 days after cancellation or termination, subject to:
legal requirements;
outstanding disputes;
accounting obligations;
fraud prevention requirements;
legitimate business purposes; and
information that must otherwise be retained.
Customers may request deletion of personal information by contacting us.
Some information may need to be retained where we have a lawful reason or legal obligation to do so.
28. ACCESS TO PERSONAL INFORMATION
You may request access to personal information we hold about you.
You may request that we delete personal information we hold about you where appropriate.
We will assess deletion requests on a case-by-case basis.
We may be unable to delete certain information where we are required or permitted to retain it, including information required for:
legal compliance;
taxation;
accounting;
dispute resolution;
fraud prevention;
security; or
legitimate business purposes.
31. IDENTITY VERIFICATION
To protect personal information, we may require reasonable information to verify your identity before processing an access, correction or deletion request.
This is intended to prevent unauthorised people from gaining access to personal information.
32. THIRD-PARTY WEBSITES
Our website and services may contain links to third-party websites or services.
We are not responsible for the privacy practices, security or content of third-party websites.
We recommend reviewing the privacy policy of any third-party website before providing personal information.
33. CHILDREN'S PRIVACY
Our services are primarily intended for businesses and business users.
We do not intentionally collect personal information from children for the purpose of providing our services.
If you believe that a child has provided personal information to us without appropriate consent, please contact us so we can assess and take appropriate action.
34. CUSTOMER RESPONSIBILITIES
Customers using Amari Systems services are responsible for ensuring that the personal information they provide to us has been collected and may be used lawfully.
Customers must ensure that they:
have appropriate authority to provide personal information;
comply with applicable privacy laws;
provide required notices to their customers;
obtain consent where required;
comply with applicable marketing laws;
comply with call recording requirements;
comply with Google policies;
use our systems lawfully; and
do not upload information they are not authorised to provide.
Amari Systems may provide technical assistance but does not provide legal advice regarding a customer's privacy compliance.
35. CALL RECORDING RESPONSIBILITY
Customers using AI receptionist and call recording services acknowledge that different jurisdictions may have different rules regarding:
call recording;
consent;
disclosure;
storage;
transcription; and
use of recorded communications.
Customers are responsible for ensuring that their particular use of these features complies with applicable law.
Where appropriate, Amari Systems may assist with configuration, notices and general technical guidance.
36. GOOGLE AND THIRD-PARTY PLATFORM PRIVACY
Where our services interact with Google or another third-party platform, that platform may independently collect, process and store information.
Your use of those platforms may be subject to their own terms and privacy policies.
Amari Systems does not control the privacy practices of third-party platforms.
37. DATA PROVIDED BY CUSTOMERS
If you provide personal information belonging to another individual to us, you confirm that you are authorised to provide that information and that you have complied with applicable privacy requirements.
This includes information relating to:
customers;
leads;
employees;
contractors;
suppliers;
callers; and
other individuals.
38. BUSINESS TRANSFERS
If Amari Systems is involved in a sale, restructuring, merger, acquisition or transfer of business assets, personal information may be transferred as part of that transaction where legally permitted.
Any such transfer will be handled in accordance with applicable privacy laws.
39. COMPLAINTS
If you believe we have mishandled your personal information or breached applicable privacy obligations, you may contact us first so that we can investigate and attempt to resolve your concern.
Please provide sufficient information for us to understand and investigate your concern.
We aim to respond to privacy complaints within a reasonable period.
40. AUSTRALIAN PRIVACY RIGHTS
Where the Privacy Act 1988 (Cth) and Australian Privacy Principles apply to our handling of your personal information, we will handle personal information in accordance with those requirements.
Depending on your circumstances, you may have rights relating to:
access;
correction;
privacy complaints;
handling of personal information; and
other protections provided under applicable law.
Nothing in this Privacy Policy is intended to remove or restrict rights that cannot legally be excluded.
41. OVERSEAS USERS
If you access our services from outside Australia, your information may be processed in Australia and/or other countries where our service providers operate.
By using our services, you acknowledge that information may be transferred internationally where necessary to provide the services.
Where applicable, you may have additional rights under the privacy laws of your jurisdiction.
42. PRIVACY POLICY CHANGES
We may update this Privacy Policy from time to time.
When we make changes, we may update the effective date shown at the beginning of this document.
Material changes may be communicated to customers where reasonably appropriate.
We recommend checking this Privacy Policy periodically for updates.
43. CONTACT US
If you have questions, requests or concerns regarding this Privacy Policy or your personal information, please contact:
Amari Systems Operated by TB Services ABN: 89 923 597 735 Privacy Officer: Thomas Brown, Business Owner Email:[email protected] Website: Amarireviews.com Location: Gledswood Hills, NSW, Australia
